Privacy Policy - Happy Waggie Tails

1. Introduction

Happy Waggie Tails (“we,” “us,” or “our”) operates the website happywaggietails.com. We are committed to protecting your privacy and handling your personal data transparently. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.

2. Information We Collect

Information You Provide

Newsletter subscriptions: Your email address when you subscribe to our newsletter.
Contact form submissions: Your name, email address, subject, and message when you contact us.

Information Collected Automatically

Analytics data: If you consent to analytics cookies, we collect anonymized usage data through Google Analytics 4, including pages visited, time on site, approximate geographic location (country/region level), device type, and browser. IP addresses are anonymized.
Essential cookies: We use strictly necessary cookies for site functionality (e.g., session management, cookie consent preference).

3. How We Use Your Information

To send you our newsletter if you subscribe (you can unsubscribe at any time).
To respond to your contact form inquiries.
To analyze site traffic and improve our content (only with your consent).
To maintain site security and prevent abuse.

4. Legal Bases for Processing (GDPR)

Consent: Analytics cookies are only activated after you explicitly accept them.
Legitimate interest: Processing your contact form submissions to respond to your inquiries.
Contract performance: Delivering the newsletter you subscribed to.

5. Data Sharing and Third Parties

We do not sell, trade, or rent your personal information. We share data only with:

Google Analytics: Anonymized usage data for site analytics (only with your consent). Google’s privacy policy: policies.google.com/privacy
Service providers: Hosting and infrastructure providers necessary to operate the website, bound by data processing agreements.

6. Your Rights

Depending on your location, you may have the following rights:

Under GDPR (EU/EEA/UK)

Right to access your personal data
Right to rectification of inaccurate data
Right to erasure (“right to be forgotten”)
Right to restrict processing
Right to data portability
Right to withdraw consent at any time
Right to lodge a complaint with a supervisory authority

Under CCPA/CPRA (California)

Right to know what personal information is collected
Right to delete personal information
Right to opt out of the sale or sharing of personal information (we do not sell your data)
Right to non-discrimination for exercising your rights

Under LGPD (Brazil)

Right to confirmation of data processing
Right to access, correction, and deletion of data
Right to revoke consent

7. Cookie Management

You can manage your cookie preferences at any time. When you first visit our site, a consent banner allows you to accept or reject non-essential cookies. You can also clear cookies through your browser settings. For more details, see our Cookie Policy.

8. Data Retention

Newsletter subscriptions: Retained until you unsubscribe or request deletion.
Contact submissions: Retained for up to 24 months, then deleted.
Analytics data: Google Analytics retains data for 14 months by default.
Cookie consent preference: Stored in your browser’s local storage indefinitely (you can clear it any time).

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including HTTPS encryption, input sanitization, rate limiting, and secure server infrastructure. However, no method of transmission over the internet is 100% secure.

10. Children’s Privacy

Our website is not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us and we will promptly delete it.

11. International Data Transfers

Your data may be processed in the United States or other countries where our service providers operate. We ensure that appropriate safeguards are in place for any international transfers, including standard contractual clauses where applicable.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page with an updated “Last updated” date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us through our contact page.